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IKEA’s Supply Chain

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Principles of Business Finance (E-book: Chapter 5-10)

Hey everyone. This file is for Business Finance exam. Enjoy!

 

midterm

Download=> principles of corporate finance Chap 5-10

Coca-Cola IP Assets

Coca-Cola

Hidayat Heydarov

Prepared for Knowledge Management

Overview

Name:

The Coca-Cola Company

Object of Protection:

The Words and Logo, shapes of bottles, recipe

Organization Type:

Manufacturer

Instrument of Protection:

Trademarks, Trade Secret, Patent, Copyright

Industry:

non-alcoholic beverage concentrates and syrups

Focus:

Commercialization, Branding

Country/Territory:

Worldwide (Headquarter in U.S.)

Global Issues:

Health effects

Background

Coca-Cola Company is found in Atlanta, Georgia by pharmacist John Pemberton in 1886 as a non-alcohol `French wine Coca` which was his first beverage. Coca-Cola at first it was sold as a medicament saying it cures many diseases. Then it was famous as a soft drink that has distinctive taste and was sold at soda fountains. Dr.Pemberton’s partner Frank Robinson was the person who gave the name `Coca Cola` to this drink, as well as designed the trademarked script that is still used. In 1899 three entrepreneurs modeled bottling system and gained exclusive rights to bottle and sell the Coca-Cola products.

After having unique bottles, company started to advertise the product which now having one of the best marketing strategy. Starting with coupons to get free samples it continued with advertising in newspaper, distributing promotional goods having Coca-Cola script on them, and now it has a lot of various promotion ideas.

Actual production and distribution of Coca-Cola is made by franchises. The Coca-Cola Company produces syrup and then distributes it to independent bottlers in all over the world. Then, those bottling companies mix this syrup with filtered water, sweetens, and carbonate it before putting it in cans and bottles. After this process they send it to retailers, vending machines, etc.

 

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Production Management(TheLatest)

Good Luck in all exams!!!

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Previous Slides:Download Previous

Statistics (All Slides)

Enjoy! Good Luck!
let's do this
statisticsHomework-1

Statistics – Course Notes – Weeks 01-03

Exercises_03

Exercises_02

Course Notes – Week 08

Course Notes – Weeks 04-05

Course Notes – Weeks 06-07

Exercises_01

Microeconomics(All Chaps)

Guys, here is fundamental information about all chapters of Microeconomics. However, just learning this is not enough. You have to listen and get all the information that professor speaks in the class.

Good luck…

 

chap1

chap2

chap3

chap4

chap5

chap6

chap7

chap8

chap9

chap10

chap11

chap12

chap13

chap14

chap15

chap16

chap17

chap18

chap19

chap20

Human Resources(Chap6-7-8)

HR Chapter 6-7-8

Production Management

Hey guys. Here is the notes of Production Management lesson. Moreover, I’d like to mention that the slides are not in order, namely it consists notes from all groups.

Enjoy

Download

HR Chap4

Download as PDF

Cross-Cultural Business(Chap 1&2)

Hey guys, for homework we need information from book too. So, I could extract Chapter 1&2 from book. Here it is…

Enjoy

Chapter 1& Chapter 2

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